‘A brand you can sink your teeth into’…
The client for this project came to us with a dream; to bring the slow cooking style and flavour of the southern American grill masters to the shores of New Zealand. They also had a name for their delectable venture – Miss Moonshine’s.
The project began with the logo design, for which we researched the history of moonshine and the bootlegger prohibition-era beginning in the late 1800s. It was during this period of American history that Victorian, decorative display typefaces were popular in print – thus the decorative logo concept was developed and contemporised through clean vector design and application.
We then developed mobile signage, car vinyls, menu designs and business cards, as well as a responsive website to showcase their restaurant, food, menu, and to take bookings. The overall project combined the history of moonshine production with a refined, modern finish to create a contemporary brand soaked in moonshine tradition.