Industrie Menswear Clothing felt their existing Industrie logotype was no longer current nor did it effectively reflect their brand ideals. They wanted to revitalise the logotype to reflect their target audience… “A modern, masculine, tough and cool male”. After testing several different options, the solution was found through simplifying Industrie’s existing logotype. This maintained recognisable characteristics that Industrie’s current clientele would still associate with the brand, but in a modernised fashion.
Store photography courtesy of Industrie Clothing Ltd.