When Emmersion approached us to create a new brand for their scuba expeditions business it was clear from the start that they were after a contemporary look that would stand out within the diving industry. The identity needed to appeal to an exclusive international client base, to be modern, professional, and project the scuba world in a fresh, eye-catching manner.
With owner Emma based in Perth, we utilised cloud-based to manage the project online.. An initial skype meeting was held to discuss thoughts for the development of the brand, following which email and chat services were utilised for concept proposals and feedback.
This partnership resulted in sea-inspired brand with a powerful visual punch that encapsulates the vibrancy of the underwater world. Pulling on the bright hues of the coral reef and its exuberant wildlife, the new identity balances bright colours with a deep-sea navy. This dark tone provides the brand formality, while also creating a contrasting platform for the vibrant tones to bounce upon.
The identity utilises clean sans-serif typography, but within the logotype a slight round edge was implemented to connote the soft waves of the sea. The accompanying wave icon and pattern were born out of the first four letters of the company name, ‘EMME’.
Deliverables for the Emmersion brand identity included; logo design, business cards, pattern design, responsive website across desktop, iPad and mobile, apparel design & photo editing.
The bright and bold aesthetics are functional and also provide an enticing visual experience that appeals to the neo-modern adventure seeker.
Published by: Mary & Alice in Design Talk